101 Ways to Promote Your Web Site Paperback Book (Susan Sweeney)

This book outlines tools such as templates, checklist, and forms as well as techniques like using e-mail, links, and on-line advertising that will increase the number of repeat visitors and first-time hits.

Strategies that can be implemented in a day, a sample maintenance and implementation schedule for site updating, and a comprehensive list of search engines will be useful to beginning and experienced webmasters.

Also included is a personal password for accessing a private companion Web site filled with Web site promotion news.